While confidence in labels and approval marks isn’t uniform, they are widely adopted by brands worldwide to display transparency around corporate responsibility, data points and performance areas
The LRQA brand is trusted by businesses across the world to help them manage risk across their supply chains. So, from today, LRQA is introducing new, consumer-facing marks for clients to use to promote their partnership with LRQA and demonstrate their credentials and compliance in their field, starting with the consumer food market.
The LRQA-owned Farm First scheme–a global certification scheme designed to deliver safe and secure food supply chains with a commitment to animal welfare and sustainability–will, for the first time, link the LRQA name with the market leading standard, demonstrating leadership in the food supply chain.
Jeannie Ivanov, Marketing Director, said: “In the era of Assurance 4.0 the requirement for transparency over the ethical credentials of businesses is stronger than ever before. By offering our own bespoke marks we are helping our clients fulfil consumer demand for easy to identify proof of the standards they reach”.